UTM builder
Paste your link, fill in the tags, and copy the result. Your website analytics will then show which network, campaign and post each visit came from. Free, with no sign-up.
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Where is the link going?
Your tagged link
Add your link to see it here.
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Three habits that keep your reports clean
Keep tags lowercase
Analytics treats “Instagram” and “instagram” as two different sources, so pick one spelling and stick to it.
Name campaigns plainly
Use short, dated names such as christmas-menu-2026, so a report a year from now still makes sense.
Never tag internal links
Tags belong on links people reach from outside your site. On your own pages they overwrite where the visit really came from.
Smartplannr can tag the links in every post for you, and count real clicks on Plus and above. See link tracking.
Questions
More free resources
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- White-label social media reportsWhat to put in a client report, and what to leave out
- Character limits and media specsEvery network’s text and media limits, in one table
- How to schedule Threads postsStep by step, with the limits to know
- Instagram post ideas for cafésIdeas from behind the counter to the menu board
- Social media ideas for salonsPost ideas and a simple weekly plan
Let Smartplannr tag your links for you.
Automatic UTM tagging for every post. Start free.