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An AI writer that knows your brand

Describe your brand once: who you talk to, the words you use and the ones you avoid. Then draft posts for each network, rewrite what you have, or turn a long document into a set of native posts.

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Free plan · No card needed · Cancel any time · Prices in GBP

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What the AI writer does

  • Drafts for each network

    Write a post and get a version shaped for each network you’ve chosen, ready to edit.

  • Your brand voice

    Set your audience, tone, vocabulary, words to avoid, emoji preference and example posts. Every draft follows them.

  • Rewrite in one click

    Shorten, expand, make it more engaging, more professional or more casual, or add a hook or call to action.

  • Translate and adapt

    Translate a post into another language, or adapt one network’s version for another.

  • Repurpose long-form content

    Upload a PDF, text, CSV, HTML or JSON file and turn it into carousel scripts, captions, a LinkedIn post or a short video script.

  • You stay in charge

    AI drafts are saved as drafts. Nothing is scheduled or published until a person does it.

How to write a post with the AI writer

  1. Describe your brand once

    In the AI settings, fill in your brand voice: who you’re talking to, your tone, the words you use and avoid, and a few example posts.

  2. Ask for a draft

    Open the AI content assistant, choose your networks, and describe the topic or paste the content you want to work from.

  3. Compare and refine

    Review the version for each network, then shorten, expand or change its tone in one click.

  4. Send it to the composer

    Choose Use to save the result as a draft and open it in the composer, ready to schedule or submit for review.

Three ways to use the AI writer

  • From article to a week of posts

    Upload an article as a PDF or HTML file and turn it into a carousel script, a LinkedIn post and short captions.

  • Fix the tone

    Paste a draft that sounds too formal and choose Make casual, or go the other way for a client announcement.

  • A second language

    Translate a post for another audience, then check it before it goes out.

Good to know

  • AI generations: 20 a month on Starter, 200 on Plus, 1,000 on Pro and 3,000 on Max.
  • By default, posts drafted with AI need approval before they’re published. Workspace owners can change that.
  • Source files can be PDF, text, CSV, HTML or JSON, up to 10 MB.
  • AI prompts and results are deleted after 90 days.

Questions

No. AI results are saved as drafts in the composer. Scheduling and publishing go through the same checks and approvals as any other post.

20 a month on Starter, 200 on Plus, 1,000 on Pro and 3,000 on Max.

Yes. Your brand voice sets the audience, tone, vocabulary, words to avoid and example posts, and owners can set daily and monthly limits for the workspace.

We don’t use your content to train AI models. It is sent to our AI provider only to produce the result you asked for.

More features

Get from blank page to first draft faster.

Start free with 20 AI generations a month.

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