Organise posts the way you plan them

What the content library holds

• Campaigns

  Keep a launch, a season or a client brief together, and see all of its posts in one view.

• Labels

  Tag posts by theme, product or pillar so you can see the mix at a glance.

• Hashtag groups

  Save the sets you use often and add them to a post in one click.

• Reusable templates

  Start recurring formats, like a weekly offer or a team spotlight, from a template instead of a blank page.

• Filter by any of them

  Narrow the calendar and posts list to one campaign or label.

• Shared with your team

  Everyone in the workspace works from the same campaigns, labels and templates.

How to organise posts into campaigns

1. 1

   Create a campaign

   In the Content library, add a campaign for the launch, season or client brief you’re working on.

2. 2

   Set up your labels

   Add labels for your content pillars, such as tips, offers and behind the scenes.

3. 3

   Save what you reuse

   Save hashtag groups and templates. In the composer, insert a hashtag group or choose Use template.

4. 4

   Assign as you write

   Pick the campaign and labels in the composer, then filter the calendar and posts list by them.

Three ways to organise your posts

• A seasonal sale

  Put every teaser, launch and last-chance post in one campaign, so the whole sale is visible on one screen.

• Content pillars

  Label posts by pillar and filter the calendar to see whether one theme is crowding out the rest.

• A post you write every week

  Save a weekly format as a template, so it starts with the structure and hashtags already in place.

More features

• AI writing assistantCaptions, hooks and rewrites in your brand voice
• Social inboxReply to comments from four networks in one place
• Link trackingShort links, UTM tags and real click counts
• Social media schedulerWrite once, tailor it per network, schedule it
• Content calendarMonth, week and day views with drag-and-drop
• Recurring & evergreen postsRe-share approved posts on a set rhythm
• Media libraryPhotos, videos and GIFs for the whole team
• AnalyticsOnly the numbers the networks report
• ReportsShareable, password-protected client reports