Christmas social media calendar for small businesses
Christmas bookings start on Instagram in November. Here’s a post idea for every UK date that matters, from the first festive menu to New Year’s Day. Copy it, download it for Google Sheets or Excel, and change whatever doesn’t fit your business.
Free · No sign-up · Opens in Google Sheets, Excel and Numbers
The calendar
Christmas bookings open
Announce your festive menu, party nights or Christmas appointments, and how to book.
Everyone
Bonfire Night
Share a warming special or a cosy-evening offer.
Cafés and restaurants
Remembrance Sunday
Pause promotional posts. If you post, keep it to a simple, respectful message.
Everyone
Armistice Day
Two minutes’ silence at 11am: don’t schedule promotional posts around then.
Everyone
Gift cards on sale
Launch gift cards or vouchers, with how and where to buy them.
Everyone
Festive menu or party looks
Show the Christmas menu, or the party-season looks you’ll be doing, with booking details.
Cafés, restaurants and salons
Black Friday
If you run an offer, say exactly what it is and when it ends. If you don’t, say why you’re skipping it.
Shops and salons
Cyber Monday
Last call for any Black Friday offer, plus gift cards online.
Shops
Advent calendars start
Begin a weekly advent series: a product, a team member or a tip each time.
Everyone
Small Business Saturday UK
Tell your story: who you are, what you make, and thank your regulars.
Everyone
Last booking slots
Show which Christmas tables or appointments are still free.
Cafés, restaurants and salons
Order-by dates
Post your last date to order gifts, after checking your courier’s last delivery days.
Shops
Busiest week
A team photo or behind-the-scenes post from the busiest week of the year.
Everyone
Shortest day
A cosy post for the longest night: warm drinks, candlelight or a winter treatment.
Everyone
Christmas opening hours
Post your hours from Christmas Eve to New Year in one clear image.
Everyone
Christmas Day
A short thank-you, scheduled in advance so you can have the day off.
Everyone
Boxing Day
Sales start, or your opening hours. Monday 28 December is the bank holiday.
Shops
Bank holiday
Bank holiday opening hours.
Everyone
New Year’s Eve
Last call for New Year’s Eve bookings, or tonight’s hours.
Cafés and restaurants
New Year’s Day
Thank people for the year and say what’s coming in January.
Everyone
How to use it with Smartplannr
Pick your dates
Keep the dates that fit your business and delete the rest. Add your own, such as a launch or an anniversary.
Write in one sitting
Write the posts together while you’re in the mood, with the AI writer drafting captions if you’re stuck.
Schedule each on its day
Put every post on its date in Smartplannr. It publishes them on time, even on days you’re closed.
Repeat the weekly ones
On Plus, turn a weekly offer into a recurring post that comes back every week by itself.
Questions
More free resources
- January social media calendarVeganuary, Blue Monday and the quiet weeks
- UTM builderTag a link so analytics knows where visits came from
- Best social media scheduler (UK)An honest round-up, competitors included
- Social media approval workflowA simple sign-off process for teams and clients
- White-label social media reportsWhat to put in a client report, and what to leave out
- Character limits and media specsEvery network’s text and media limits, in one table
- How to schedule Threads postsStep by step, with the limits to know
- Instagram post ideas for cafésIdeas from behind the counter to the menu board
- Social media ideas for salonsPost ideas and a simple weekly plan
Schedule your Christmas posts now, and forget about them.
Start free. No card needed.