Instagram post ideas for cafés

• The first pour of the morning, filmed as a short Reel.
• How you make your signature drink, start to finish.
• Where your beans, milk or bread come from, and the people who supply them.
• Setting up before opening: chairs down, lights on, first batch out of the oven.
• A mistake that went wrong in a funny way, and what you learned.

• This week’s specials as a carousel, one dish per slide.
• A new item, announced the day before it arrives.
• The most-ordered thing on the menu, and why people come back for it.
• Seasonal changes: the first pumpkin bake, the last iced drink of summer.
• Dietary options in one post, so people can save it and check later.

• Meet the team: one person, one photo, one line about them.
• A regular’s usual order, with their permission.
• Staff picks: what the team actually eats on their break.
• Thank-yous to suppliers, neighbours and other local businesses.

• Local events you’re part of, and how to find you there.
• Opening hours for bank holidays, posted a few days ahead.
• Small Business Saturday on the first Saturday of December.
• Rainy-day comfort, hot-day cold drinks: post for the weather you have.
• A question for your followers, such as which special should come back.

Ideas only help if they go out. Pick three a week, write them in one sitting, and schedule them for when your customers are scrolling: before work, around lunch, or early evening. Keep a list of ideas you haven’t used yet, and re-share the ones that do well a few weeks later.

In Smartplannr, write each post once, tailor it for Instagram and Facebook, and put it in a posting slot. A weekly special can repeat by itself on Plus.