Smartplannr.
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Smartplannr vs SocialPilot

SocialPilot covers more networks and larger account counts on its higher plans. Smartplannr is for small agencies who want client approvals and reports without moving up to a premium tier.

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Free plan · No card needed · Cancel any time · Prices in GBP

At a glance

Free plan
Smartplannr: Yes: Starter, with 3 social accounts, 10 scheduled posts and 30 published posts a month
SocialPilot: No; a 14-day free trial
Lowest paid plan
Smartplannr: Plus, £7 a month or £67 a year
SocialPilot: Essentials, £16.20 a month, or £13.77 a month billed annually: 5 accounts, 1 user
How the price works
Smartplannr: One price per plan; Plus covers up to 6 accounts and 3 team members
SocialPilot: Per plan; client approvals and white-label reports start on Premium, £81 a month
Free trial
Smartplannr: Not needed: Starter is free for as long as you like
SocialPilot: 14 days, no card needed
Networks
Smartplannr: Instagram, Facebook, LinkedIn, X, Threads, TikTok and YouTube
SocialPilot: Facebook, Instagram, TikTok, X, LinkedIn, Threads, YouTube, Pinterest, Google Business and Bluesky
Prices shown in
Smartplannr: Pounds sterling, with no VAT added
SocialPilot: Pounds sterling (also US dollars, euros and Australian dollars)

Features side by side

Including what Smartplannr doesn’t do. “Not listed” means SocialPilot’s pricing page doesn’t mention it, not that the product lacks it.

Approval workflow
Smartplannr: Every plan
SocialPilot: Premium and Ultimate (client approval workflows)
Comment inbox
Smartplannr: Every plan: Facebook, Instagram, Threads and YouTube comments
SocialPilot: Standard and up
Branded or white-label reports
Smartplannr: Pro and Max
SocialPilot: Premium and Ultimate
Social listening
Smartplannr: No
SocialPilot: Not listed on its pricing page
AI writing help
Smartplannr: Every plan (20 generations a month on Starter)
SocialPilot: Every plan (AI credits)
LinkedIn Company Pages
Smartplannr: No: personal profiles only
SocialPilot: Not listed on its pricing page
Instagram Stories
Smartplannr: Every plan: Instagram and Facebook
SocialPilot: Not listed on its pricing page
Link-in-bio page
Smartplannr: No
SocialPilot: Not listed on its pricing page

SocialPilot’s details are from its own pricing page, socialpilot.co/pricing, checked on 22 October 2026, in the currency it uses. Prices change, so check there before you decide. SocialPilot is a trademark of its owner; Smartplannr isn’t affiliated with it.

Where Smartplannr is different

  • Approvals and client sign-off

    Require approval before anything is scheduled, and let clients approve from their own login, on every plan.

  • A free plan, not a trial

    Starter is free for as long as you like: 3 accounts, 10 scheduled posts and 30 published posts a month.

  • Password-protected reports

    Share reports by a link that expires, with an optional password, and white-label them on Pro and Max.

  • A workspace per brand or client

    Agencies run every client in its own workspace under one agency workspace.

  • Analytics that don’t estimate

    Smartplannr shows only the figures each network reports, and labels the rest unavailable. Analytics are included, not an add-on.

  • An inbox included

    Reply to, hide or delete comments from Facebook, Instagram, Threads and YouTube on every plan, with no add-on.

Choose SocialPilot if…

  • You post to Pinterest, Google Business or Bluesky, which Smartplannr doesn’t support.
  • You need unlimited users. SocialPilot’s Ultimate lists unlimited users; Smartplannr’s largest plan includes 25 people.
  • You publish LinkedIn documents. SocialPilot lists LinkedIn document publishing on every plan.

See Smartplannr for yourself

Questions

For client approvals, yes. SocialPilot lists client approval workflows from Premium, £81 a month. Smartplannr includes approvals on every plan, with white-label reports on Pro at £15 a month.

Yes. Connect the same accounts in Smartplannr and schedule new posts there. Smartplannr doesn’t import posts from other tools, so let anything already scheduled in SocialPilot go out, or recreate it, before you switch.

LinkedIn Company Pages (personal profiles work), Facebook Reels, Pinterest, Google Business Profile and social listening. If one of those is a deal-breaker, the other tool is the better choice today.

Yes. Starter is free with no time limit and no card: 3 social accounts, 10 scheduled posts and 30 published posts a month.

More comparisons

Client sign-off on every plan.

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