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Smartplannr vs Sprout Social

Sprout Social is a per-seat suite for larger social and customer-care teams. Smartplannr is for small businesses and agencies who want team seats, approvals and reports in one low monthly price.

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Free plan · No card needed · Cancel any time · Prices in GBP

At a glance

Free plan
Smartplannr: Yes: Starter, with 3 social accounts, 10 scheduled posts and 30 published posts a month
Sprout Social: No; a 30-day free trial
Lowest paid plan
Smartplannr: Plus, £7 a month or £67 a year
Sprout Social: Essentials, $79 per seat a month billed annually, or $99 billed monthly; 5 social profiles
How the price works
Smartplannr: One price per plan; Plus covers up to 6 accounts and 3 team members
Sprout Social: Per seat
Free trial
Smartplannr: Not needed: Starter is free for as long as you like
Sprout Social: 30 days, no card needed
Networks
Smartplannr: Instagram, Facebook, LinkedIn, X, Threads, TikTok and YouTube
Sprout Social: Facebook, X, Instagram, LinkedIn, Threads, Pinterest and TikTok
Prices shown in
Smartplannr: Pounds sterling, with no VAT added
Sprout Social: US dollars

Features side by side

Including what Smartplannr doesn’t do. “Not listed” means Sprout Social’s pricing page doesn’t mention it, not that the product lacks it.

Approval workflow
Smartplannr: Every plan
Sprout Social: Not listed on its pricing page
Comment inbox
Smartplannr: Every plan: Facebook, Instagram, Threads and YouTube comments
Sprout Social: From Standard
Branded or white-label reports
Smartplannr: Pro and Max
Sprout Social: Not listed on its pricing page
Social listening
Smartplannr: No
Sprout Social: Paid add-on, from Standard
AI writing help
Smartplannr: Every plan (20 generations a month on Starter)
Sprout Social: Professional and Advanced (AI Assist)
LinkedIn Company Pages
Smartplannr: No: personal profiles only
Sprout Social: Not listed on its pricing page
Instagram Stories
Smartplannr: Every plan: Instagram and Facebook
Sprout Social: Not listed on its pricing page
Link-in-bio page
Smartplannr: No
Sprout Social: Not listed on its pricing page

Sprout Social’s details are from its own pricing page, sproutsocial.com/pricing, checked on 22 October 2026, in the currency it uses. Prices change, so check there before you decide. Sprout Social is a trademark of its owner; Smartplannr isn’t affiliated with it.

Where Smartplannr is different

  • Team seats included

    Every paid plan includes team members: 3 on Plus, 10 on Pro and 25 on Max, at no extra cost per seat.

  • Approvals and client sign-off

    Require approval before anything is scheduled, and let clients approve from their own login, on every plan.

  • A workspace per brand or client

    Agencies run every client in its own workspace under one agency workspace.

  • Analytics that don’t estimate

    Smartplannr shows only the figures each network reports, and labels the rest unavailable. Analytics are included, not an add-on.

  • An AI writer in your brand voice

    Draft, rewrite, translate and repurpose posts using the audience, tone and words you set.

  • Priced in pounds

    Plans are priced in GBP and no VAT is added: the price shown is the price you pay.

Choose Sprout Social if…

  • You need social listening. Sprout Social offers it as an add-on from Standard.
  • You run customer care at volume. Sprout Social lists sentiment in its Smart Inbox and reviews on Advanced.
  • You post to Pinterest, or need a custom Enterprise contract. Sprout Social offers both.

See Smartplannr for yourself

Questions

Sprout Social lists Essentials at $79 per seat a month, billed annually. Smartplannr’s plans are £7, £15 and £35 a month with team members included, and Starter is free.

Yes. Connect the same accounts in Smartplannr and schedule new posts there. Smartplannr doesn’t import posts from other tools, so let anything already scheduled in Sprout Social go out, or recreate it, before you switch.

LinkedIn Company Pages (personal profiles work), Facebook Reels, Pinterest, Google Business Profile and social listening. If one of those is a deal-breaker, the other tool is the better choice today.

Yes. Starter is free with no time limit and no card: 3 social accounts, 10 scheduled posts and 30 published posts a month.

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