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Smartplannr vs Later

Later is built around Instagram, with Stories scheduling and a link-in-bio page. Smartplannr is for businesses that post across several networks, X included, and want approvals and reports on a free or low-cost plan.

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Free plan · No card needed · Cancel any time · Prices in GBP

At a glance

Free plan
Smartplannr: Yes: Starter, with 3 social accounts, 10 scheduled posts and 30 published posts a month
Later: No; a 14-day free trial
Lowest paid plan
Smartplannr: Plus, £7 a month or £67 a year
Later: Starter, $18.75 a month, billed yearly: 1 user, 1 social set of up to 8 profiles, 30 posts per profile a month
How the price works
Smartplannr: One price per plan; Plus covers up to 6 accounts and 3 team members
Later: Per plan; extra social sets and users are add-ons on Growth and Scale
Free trial
Smartplannr: Not needed: Starter is free for as long as you like
Later: 14 days
Networks
Smartplannr: Instagram, Facebook, LinkedIn, X, Threads, TikTok and YouTube
Later: Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube and Snapchat
Prices shown in
Smartplannr: Pounds sterling, with no VAT added
Later: US dollars, excluding tax

Features side by side

Including what Smartplannr doesn’t do. “Not listed” means Later’s pricing page doesn’t mention it, not that the product lacks it.

Approval workflow
Smartplannr: Every plan
Later: Growth and Scale
Comment inbox
Smartplannr: Every plan: Facebook, Instagram, Threads and YouTube comments
Later: Growth and Scale: Instagram DMs, comments and mentions
Branded or white-label reports
Smartplannr: Pro and Max
Later: Not listed on its pricing page
Social listening
Smartplannr: No
Later: Scale: competitor benchmarking and brand mentions
AI writing help
Smartplannr: Every plan (20 generations a month on Starter)
Later: Every plan (caption writer)
LinkedIn Company Pages
Smartplannr: No: personal profiles only
Later: Not listed on its pricing page
Instagram Stories
Smartplannr: Every plan: Instagram and Facebook
Later: Every plan
Link-in-bio page
Smartplannr: No
Later: Every plan

Later’s details are from its own pricing page, later.com/pricing, checked on 22 October 2026, in the currency it uses. Prices change, so check there before you decide. Later is a trademark of its owner; Smartplannr isn’t affiliated with it.

Where Smartplannr is different

  • Monthly or yearly

    Pay monthly, or yearly with 20% off. Starter costs nothing either way.

  • Approvals and client sign-off

    Require approval before anything is scheduled, and let clients approve from their own login, on every plan.

  • A workspace per brand or client

    Agencies run every client in its own workspace under one agency workspace.

  • Analytics that don’t estimate

    Smartplannr shows only the figures each network reports, and labels the rest unavailable. Analytics are included, not an add-on.

  • Password-protected reports

    Share reports by a link that expires, with an optional password, and white-label them on Pro and Max.

  • Priced in pounds

    Plans are priced in GBP and no VAT is added: the price shown is the price you pay.

Choose Later if…

  • You want a link-in-bio page. Later includes one on every plan.
  • You post to Pinterest or Snapchat, which Smartplannr doesn’t support.

See Smartplannr for yourself

Questions

Yes. X posts publish automatically on Pro and Max; on Starter and Plus you get a ready-to-post link. X isn’t among the networks on Later’s pricing page.

Yes. Connect the same accounts in Smartplannr and schedule new posts there. Smartplannr doesn’t import posts from other tools, so let anything already scheduled in Later go out, or recreate it, before you switch.

LinkedIn Company Pages (personal profiles work), Facebook Reels, Pinterest, Google Business Profile and social listening. If one of those is a deal-breaker, the other tool is the better choice today.

Yes. Starter is free with no time limit and no card: 3 social accounts, 10 scheduled posts and 30 published posts a month.

More comparisons

Plan every network, X included.

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