Keep your best posts working
Turn an approved post into a rule that puts a fresh copy on the schedule every few days. Each copy is a normal scheduled post, so it shows on the calendar and goes through the same checks.
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Try the queue
How recurring posts work
Every N days
Choose how often a post comes back, anywhere from every day to once a year.
Approved content only
Rules are built from approved posts, so nothing goes out that hasn’t already been signed off.
On the calendar like any post
Each run creates a scheduled post you can see, edit or cancel before it publishes.
Paused, not broken
If a run fails, the rule pauses and records why, instead of failing again on the next run.
Fills the gaps in your queue
Evergreen rules keep the queue from running dry between campaigns.
Included from Plus
Recurring and evergreen rules are part of Plus, Pro and Max.
How to set up an evergreen post
Pick a post that worked
Start from an approved post you’d happily share again, such as a how-to, an answer to a common question or your best seller.
Create the automation
In Automations, choose Recurring post or Evergreen recycle, give it a name and choose the source post.
Set the rhythm
Enter how many days to wait between runs, and when the first run should be.
Activate and check
Choose Activate automation. Each run appears as a scheduled post, and Run history shows what every run did.
Ideas for evergreen posts
Your most-asked questions
Turn the answers to questions customers keep asking into posts that come back every few weeks.
A signature product
Re-share your best seller once a month so new followers see it too.
Regular reminders
A weekly opening-hours post, or a monthly reminder to join your newsletter, that never gets forgotten.
Good to know
- Recurring and evergreen rules are part of Plus, Pro and Max.
- Only approved posts can be used as a source.
- The gap between runs can be anything from 1 to 365 days.
- If a run fails, the rule pauses until you turn it back on, so a broken rule never repeats its mistake.
Questions
More features
- Social media schedulerWrite once, tailor it per network, schedule it
- Content calendarMonth, week and day views with drag-and-drop
- Media libraryPhotos, videos and GIFs for the whole team
- AI writing assistantCaptions, hooks and rewrites in your brand voice
- Campaigns & templatesCampaigns, labels, hashtag groups and templates
- Social inboxReply to comments from four networks in one place
- Link trackingShort links, UTM tags and real click counts
- AnalyticsOnly the numbers the networks report
- ReportsShareable, password-protected client reports
Let your best posts come back on their own.
Start free, then turn on recurring posts when you move to Plus.