Smartplannr.
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Smartplannr vs Metricool

Metricool is strong on analytics, competitor tracking and ad accounts across many networks. Smartplannr is for small agencies and businesses who want client approvals and team seats on a low monthly price in pounds.

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Free plan · No card needed · Cancel any time · Prices in GBP

At a glance

Free plan
Smartplannr: Yes: Starter, with 3 social accounts, 10 scheduled posts and 30 published posts a month
Metricool: Yes: 1 brand, 20 posts a month, 30 days of analytics
Lowest paid plan
Smartplannr: Plus, £7 a month or £67 a year
Metricool: Starter, from $20 a month billed annually, or from $25 billed monthly (from €16 or €20)
How the price works
Smartplannr: One price per plan; Plus covers up to 6 accounts and 3 team members
Metricool: By number of brands; approvals and client management are on Advanced, from $53 a month billed annually
Free trial
Smartplannr: Not needed: Starter is free for as long as you like
Metricool: Not stated on its pricing page; there is a free plan
Networks
Smartplannr: Instagram, Facebook, LinkedIn, X, Threads, TikTok and YouTube
Metricool: Facebook, Instagram, Threads, X (a paid add-on), Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn and Google Business Profile
Prices shown in
Smartplannr: Pounds sterling, with no VAT added
Metricool: US dollars or euros

Features side by side

Including what Smartplannr doesn’t do. “Not listed” means Metricool’s pricing page doesn’t mention it, not that the product lacks it.

Approval workflow
Smartplannr: Every plan
Metricool: Advanced plan
Comment inbox
Smartplannr: Every plan: Facebook, Instagram, Threads and YouTube comments
Metricool: Every plan, the free one included
Branded or white-label reports
Smartplannr: Pro and Max
Metricool: Custom plan; customisable report templates on Advanced
Social listening
Smartplannr: No
Metricool: Not listed; competitor analysis on every plan
AI writing help
Smartplannr: Every plan (20 generations a month on Starter)
Metricool: Every plan (AI credits)
LinkedIn Company Pages
Smartplannr: No: personal profiles only
Metricool: Not listed on its pricing page
Instagram Stories
Smartplannr: Every plan: Instagram and Facebook
Metricool: Not listed; Stories analytics only
Link-in-bio page
Smartplannr: No
Metricool: Not listed on its pricing page

Metricool’s details are from its own pricing page, metricool.com/pricing, checked on 22 October 2026, in the currency it uses. Prices change, so check there before you decide. Metricool is a trademark of its owner; Smartplannr isn’t affiliated with it.

Where Smartplannr is different

  • Approvals and client sign-off

    Require approval before anything is scheduled, and let clients approve from their own login, on every plan.

  • Team seats included

    Every paid plan includes team members: 3 on Plus, 10 on Pro and 25 on Max, at no extra cost per seat.

  • A workspace per brand or client

    Agencies run every client in its own workspace under one agency workspace.

  • Password-protected reports

    Share reports by a link that expires, with an optional password, and white-label them on Pro and Max.

  • Analytics that don’t estimate

    Smartplannr shows only the figures each network reports, and labels the rest unavailable. Analytics are included, not an add-on.

  • Priced in pounds

    Plans are priced in GBP and no VAT is added: the price shown is the price you pay.

Choose Metricool if…

  • You post to Pinterest, Bluesky, Twitch or Google Business Profile, which Smartplannr doesn’t support.
  • You track competitors. Metricool lists competitor analysis on every plan, up to 100 competitors on Starter.
  • You manage ads too. Metricool connects Facebook Ads, Google Ads and TikTok Ads accounts.

See Smartplannr for yourself

Questions

Metricool lists approvals on Advanced, from $53 a month billed annually. Smartplannr includes approvals on every plan, and Pro is £15 a month for 10 workspaces.

Yes. Connect the same accounts in Smartplannr and schedule new posts there. Smartplannr doesn’t import posts from other tools, so let anything already scheduled in Metricool go out, or recreate it, before you switch.

LinkedIn Company Pages (personal profiles work), Facebook Reels, Pinterest, Google Business Profile and social listening. If one of those is a deal-breaker, the other tool is the better choice today.

Yes. Starter is free with no time limit and no card: 3 social accounts, 10 scheduled posts and 30 published posts a month.

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