January social media calendar for small businesses

The calendar

1. Fri 1 Jan

   New Year’s Day

   Your opening hours today, and a thank-you for the year.

   Everyone

2. Fri 1 Jan

   Veganuary starts

   Feature a plant-based dish or product each week this month.

   Cafés and restaurants

3. Fri 1 Jan

   Dry January starts

   Alcohol-free drinks, or a wellness offer for the month.

   Cafés, restaurants and studios

4. Mon 4 Jan

   First working Monday

   Normal hours are back, and here’s what’s new this month. In Scotland it’s a bank holiday.

   Everyone

5. Wed 6 Jan

   Twelfth Night

   Decorations down: a fresh-start post with what you’re changing this year.

   Everyone

6. Mon 11 Jan

   Fill the quiet days

   A weekday offer to fill January’s quieter appointments or tables.

   Cafés, restaurants and salons

7. Fri 15 Jan

   Bring back a favourite

   Re-share your best-performing post from December.

   Everyone

8. Mon 18 Jan

   Blue Monday

   A small treat or a kind message. Don’t make light of low mood.

   Everyone

9. Mon 25 Jan

   Burns Night

   A Scottish special, a supper night or a nod to Burns.

   Cafés and restaurants

10. Wed 27 Jan

    Holocaust Memorial Day

    Pause promotional posts.

    Everyone

11. Fri 29 Jan

    Payday weekend

    Many people are paid at the end of the month: a good weekend for an offer.

    Shops and salons

12. Sun 31 Jan

    Valentine’s Day is two weeks away

    Open Valentine’s bookings or share gift ideas.

    Everyone

How to use it with Smartplannr

1. 1

   Pick your dates

   Keep the dates that fit your business and delete the rest. Add your own, such as a launch or an anniversary.

2. 2

   Write in one sitting

   Write the posts together while you’re in the mood, with the AI writer drafting captions if you’re stuck.

3. 3

   Schedule each on its day

   Put every post on its date in Smartplannr. It publishes them on time, even on days you’re closed.

4. 4

   Repeat the weekly ones

   On Plus, turn a weekly offer into a recurring post that comes back every week by itself.

More free resources

• Christmas social media calendarA post idea for every UK date that matters
• UTM builderTag a link so analytics knows where visits came from
• Best social media scheduler (UK)An honest round-up, competitors included
• Social media approval workflowA simple sign-off process for teams and clients
• White-label social media reportsWhat to put in a client report, and what to leave out
• Character limits and media specsEvery network’s text and media limits, in one table
• How to schedule Threads postsStep by step, with the limits to know
• Instagram post ideas for cafésIdeas from behind the counter to the menu board
• Social media ideas for salonsPost ideas and a simple weekly plan