Smartplannr.
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Smartplannr vs Hootsuite

Hootsuite is a full suite for larger teams, with listening and custom enterprise contracts. Smartplannr is for small businesses and agencies who want publishing, approvals and reports without a per-user bill.

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Free plan · No card needed · Cancel any time · Prices in GBP

At a glance

Free plan
Smartplannr: Yes: Starter, with 3 social accounts, 10 scheduled posts and 30 published posts a month
Hootsuite: No; a 14-day free trial
Lowest paid plan
Smartplannr: Plus, £7 a month or £67 a year
Hootsuite: Standard, from $99 per user a month, billed annually
How the price works
Smartplannr: One price per plan; Plus covers up to 6 accounts and 3 team members
Hootsuite: Per user (seat); Standard includes 10 social accounts
Free trial
Smartplannr: Not needed: Starter is free for as long as you like
Hootsuite: 14 days, no card needed
Networks
Smartplannr: Instagram, Facebook, LinkedIn, X, Threads, TikTok and YouTube
Hootsuite: Not listed on its plans page
Prices shown in
Smartplannr: Pounds sterling, with no VAT added
Hootsuite: US dollars, excluding tax

Features side by side

Including what Smartplannr doesn’t do. “Not listed” means Hootsuite’s pricing page doesn’t mention it, not that the product lacks it.

Approval workflow
Smartplannr: Every plan
Hootsuite: Advanced plan
Comment inbox
Smartplannr: Every plan: Facebook, Instagram, Threads and YouTube comments
Hootsuite: From Standard
Branded or white-label reports
Smartplannr: Pro and Max
Hootsuite: Advanced plan: your logo on reports
Social listening
Smartplannr: No
Hootsuite: From Standard: monitor your brand and competitors
AI writing help
Smartplannr: Every plan (20 generations a month on Starter)
Hootsuite: From Standard
LinkedIn Company Pages
Smartplannr: No: personal profiles only
Hootsuite: Not listed on its pricing page
Instagram Stories
Smartplannr: Every plan: Instagram and Facebook
Hootsuite: Not listed on its pricing page
Link-in-bio page
Smartplannr: No
Hootsuite: Not listed on its pricing page

Hootsuite’s details are from its own pricing page, hootsuite.com/plans, checked on 22 October 2026, in the currency it uses. Prices change, so check there before you decide. Hootsuite is a trademark of its owner; Smartplannr isn’t affiliated with it.

Where Smartplannr is different

  • Team seats included

    Every paid plan includes team members: 3 on Plus, 10 on Pro and 25 on Max, at no extra cost per seat.

  • Approvals and client sign-off

    Require approval before anything is scheduled, and let clients approve from their own login, on every plan.

  • A workspace per brand or client

    Agencies run every client in its own workspace under one agency workspace.

  • Analytics that don’t estimate

    Smartplannr shows only the figures each network reports, and labels the rest unavailable. Analytics are included, not an add-on.

  • An AI writer in your brand voice

    Draft, rewrite, translate and repurpose posts using the audience, tone and words you set.

  • Priced in pounds

    Plans are priced in GBP and no VAT is added: the price shown is the price you pay.

Choose Hootsuite if…

  • You need social listening. Hootsuite lists brand and competitor monitoring from Standard; Smartplannr has none.
  • Your organisation needs a custom contract. Hootsuite offers an Enterprise plan with its own pricing.
  • You need more than 25 people in one team. Hootsuite sells as many seats as you need; Smartplannr’s largest plan includes 25.

See Smartplannr for yourself

Questions

Hootsuite lists its Standard plan from $99 per user a month, billed annually. Smartplannr’s plans are £7, £15 and £35 a month, each including several team members, and Starter is free.

Yes. Connect the same accounts in Smartplannr and schedule new posts there. Smartplannr doesn’t import posts from other tools, so let anything already scheduled in Hootsuite go out, or recreate it, before you switch.

LinkedIn Company Pages (personal profiles work), Facebook Reels, Pinterest, Google Business Profile and social listening. If one of those is a deal-breaker, the other tool is the better choice today.

Yes. Starter is free with no time limit and no card: 3 social accounts, 10 scheduled posts and 30 published posts a month.

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