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Smartplannr vs SocialPilot

Both are built with agencies and small teams in mind, and both price in pounds. The difference is mostly what each plan includes. Here’s the comparison, from SocialPilot’s own pricing page.

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Free plan · No card needed · Cancel any time · Prices in GBP

Last checked 4 November 2026. We make Smartplannr; everything about SocialPilot here comes from its own website, linked below the table.

The short answer

Choose Smartplannr if

  • You want client approvals and white-label reports without paying £81 a month: Smartplannr Pro is £15.
  • You want a free plan rather than a 14-day trial.
  • You want to plan posts from Claude or ChatGPT, and branded images in each client’s colours.

Choose SocialPilot if

  • You need more AI credits for heavy AI use, or unlimited users on the Ultimate plan.
  • You’d rather pay for extra accounts one at a time (£3 a month each).

Smartplannr and SocialPilot, side by side

How it’s pricedSmartplannr: A flat price per plan, whatever networks you connectSocialPilot: Per plan, with extra accounts at £3 and extra users at £4 a month
Free planSmartplannr: Yes: 3 accounts, 10 posts scheduled at a time, 30 published a month and 20 AI generations, with no cardSocialPilot: No; a 14-day free trial, no card
Lowest paid planSmartplannr: Plus, £7 a month (£67 a year) for 6 accounts and 3 peopleSocialPilot: Essentials, £24 a month (£20.40 billed annually): 7 accounts, 1 user
Client approvals and white-label reportsSmartplannr: Pro: £15 a monthSocialPilot: Premium: £81 a month (£68.85 billed annually)
Team membersSmartplannr: 3 on Plus, 10 on Pro (£15), 25 on Max (£35)SocialPilot: 1 on Essentials, 3 on Standard (£41), 6 on Premium, unlimited on Ultimate (£162)

SocialPilot’s details are from socialpilot.co, checked on 4 November 2026, in the currency and billing period it showed. Prices exclude tax and can change, so check their page for the latest.

What it costs a small team

List prices for a few common set-ups, from each pricing page. SocialPilot’s are shown as listed, without converting the currency.

6 accounts, 3 peopleSmartplannr: Plus: £7 a monthSocialPilot: Standard: £41 a month (£34.85 billed annually)
15 accounts, 10 people, white-label reportsSmartplannr: Pro: £15 a monthSocialPilot: Premium: £81 a month for 25 accounts and 6 users

Where SocialPilot is stronger

  • More AI credits

    500 AI credits on Essentials, rising to unlimited on Ultimate.

  • Bulk scheduling

    Bulk scheduling on Premium, for scheduling many posts in one go.

  • Flexible add-ons

    Extra accounts (£3 a month) and users (£4 a month) on top of any plan.

What you get with Smartplannr

Instagram, Facebook, LinkedIn, X, Threads, TikTok and YouTube, on a calendar your whole team shares, and on every plan:

Moving from SocialPilot

  • Start freeCreate a workspace and connect your accounts. Each network asks you to sign in on its own site, so we never see your passwords.
  • Bring your brandType your website and Smartplannr drafts your brand voice and fills in your brand kit from it. Check both, then save.
  • Set your timesAdd the times you usually post as posting slots, then schedule new posts into them. Your existing posts stay where they are.

What Smartplannr doesn’t do yet

  • LinkedIn Company Pages. Personal profiles work, including carousels and PDF documents.
  • Pinterest, Google Business Profile, Bluesky, Telegram and Discord.
  • Social listening: tracking mentions of your brand or keywords across a network.
  • If one of these rules Smartplannr out, tell us at hello@smartplannr.com. It decides what we build next.

Questions

Yes. SocialPilot’s client approvals and white-label reports start on Premium at £81 a month; Smartplannr Pro has both for £15, with 15 accounts, 10 people and 10 workspaces.

Yes. Bulk upload takes up to 15 photos or videos at a time and writes a caption for each in your brand voice, saved as drafts.

Yes. SocialPilot shows prices in pounds among other currencies; Smartplannr is priced in pounds.

More comparisons

Try Smartplannr next to SocialPilot

Start free with no card. Connect an account and schedule your first post in a few minutes.

Coming soon