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Smartplannr vs Loomly

Loomly is a content calendar with approvals at its core. Smartplannr has the same calendar and approvals, plus AI writing in your brand voice and branded images, at a fraction of the price and with a free plan. Here’s the comparison.

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Free plan · No card needed · Cancel any time · Prices in GBP

Last checked 4 November 2026. We make Smartplannr; everything about Loomly here comes from its own website, linked below the table.

The short answer

Choose Smartplannr if

  • You want approvals and a shared calendar free, or for £7 a month with a team of 3, not $49.
  • You want to start on a free plan with no time limit.
  • You want AI that writes in your brand voice and makes images in your brand kit.

Choose Loomly if

  • You post to Pinterest or Google Business Profile, which Smartplannr doesn’t cover yet.
  • You want Slack or Microsoft Teams notifications for approvals.
  • You want unlimited users with 60 accounts on one plan.

Smartplannr and Loomly, side by side

How it’s pricedSmartplannr: A flat price per plan, whatever networks you connectLoomly: Per plan, by social accounts and users
Free planSmartplannr: Yes: 3 accounts, 10 posts scheduled at a time, 30 published a month and 20 AI generations, with no cardLoomly: No; a free trial with no card
Lowest paid planSmartplannr: Plus, £7 a month (£67 a year) for 6 accounts and 3 peopleLoomly: Starter, $49 a month billed yearly ($588 a year) or $65 billed monthly: 12 social accounts, 3 users
ApprovalsSmartplannr: On every plan; invite reviewers from PlusLoomly: Approval workflows on every plan; custom roles and workflows on Beyond
Branded reports and white labelSmartplannr: Pro and Max (from £15 a month)Loomly: Custom branding on Beyond, $249 a month billed yearly
AISmartplannr: On every plan: 20 generations a month on Starter, 200 on Plus, 1,000 on ProLoomly: AI Assistant chat with limited monthly use on Starter, extended on Beyond

Loomly’s details are from loomly.com, checked on 4 November 2026, in the currency and billing period it showed. Prices exclude tax and can change, so check their page for the latest.

What it costs a small team

List prices for a few common set-ups, from each pricing page. Loomly’s are shown as listed, without converting the currency.

3 people, 6 accounts, approvalsSmartplannr: Plus: £7 a monthLoomly: Starter: $49 a month billed yearly
10 people, 15 accountsSmartplannr: Pro: £15 a monthLoomly: Beyond: $249 a month billed yearly (Starter has 3 users)
25 people, 50 accounts, your brandingSmartplannr: Max: £35 a monthLoomly: Beyond: $249 a month billed yearly

Where Loomly is stronger

  • Pinterest and Google Business Profile

    Loomly publishes to both; Smartplannr doesn’t cover them yet.

  • Slack and Teams

    Approval and post notifications in Slack or Microsoft Teams.

  • Listening

    A few social listening reports a month: 2 on Starter, 5 on Beyond.

What you get with Smartplannr

Instagram, Facebook, LinkedIn, X, Threads, TikTok and YouTube, on a calendar your whole team shares, and on every plan:

Moving from Loomly

  • Start freeCreate a workspace and connect your accounts. Each network asks you to sign in on its own site, so we never see your passwords.
  • Bring your brandType your website and Smartplannr drafts your brand voice and fills in your brand kit from it. Check both, then save.
  • Set your timesAdd the times you usually post as posting slots, then schedule new posts into them. Your existing posts stay where they are.

What Smartplannr doesn’t do yet

  • LinkedIn Company Pages. Personal profiles work, including carousels and PDF documents.
  • Pinterest, Google Business Profile, Bluesky, Telegram and Discord.
  • Social listening: tracking mentions of your brand or keywords across a network.
  • If one of these rules Smartplannr out, tell us at hello@smartplannr.com. It decides what we build next.

Questions

Yes. Loomly Starter is $49 a month billed yearly for 3 users; Smartplannr Plus is £7 a month for 3 people with approvals, and Starter is free.

Yes, on every plan. Posts wait for approval before they’re published, and from Plus you can invite clients or colleagues as reviewers.

Yes. Connect your accounts, recreate your posting times as posting slots and schedule new posts in Smartplannr. Your Loomly posts stay in Loomly.

More comparisons

Try Smartplannr next to Loomly

Start free with no card. Connect an account and schedule your first post in a few minutes.

Coming soon