Smartplannr.
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Smartplannr vs Iconosquare

Iconosquare leads with analytics, competitor tracking and reporting. Smartplannr leads with planning, approvals and AI writing for small teams and agencies. Both have a free plan. Here’s where each fits.

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Free plan · No card needed · Cancel any time · Prices in GBP

Last checked 4 November 2026. We make Smartplannr; everything about Iconosquare here comes from its own website, linked below the table.

The short answer

Choose Smartplannr if

  • You want approvals and a team of 3 for £7 a month: Iconosquare’s approvals start on Scale.
  • You want more on the free plan: 3 accounts and 30 posts a month, against 2 profiles and 10 posts per profile.
  • You want AI that writes in your brand voice, and branded images, on every plan.

Choose Iconosquare if

  • Analytics come first for you: custom dashboards, up to 2 years of history and paid performance.
  • You want to monitor competitors, hashtags and industry trends.
  • You want DMs in your inbox, or to post to Pinterest.

Smartplannr and Iconosquare, side by side

How it’s pricedSmartplannr: A flat price per plan, whatever networks you connectIconosquare: Per plan, by social profiles and users
Free planSmartplannr: Yes: 3 accounts, 10 posts scheduled at a time, 30 published a month and 20 AI generations, with no cardIconosquare: Yes: 2 social profiles, 1 user, 10 posts a month per profile, 1 month of analytics history
Lowest paid planSmartplannr: Plus, £7 a month (£67 a year) for 6 accounts and 3 peopleIconosquare: Starter, from £8 a month billed yearly (£10 monthly) for 3 profiles, 1 user, 30 posts a month
ApprovalsSmartplannr: On every plan; invite reviewers from PlusIconosquare: Scale, from £58 a month billed yearly (£69 monthly), 3 users
White-label reportsSmartplannr: Pro and Max (from £15 a month)Iconosquare: Custom plan, from £97 a month billed yearly
Competitor monitoringSmartplannr: Not yetIconosquare: Competitors, hashtags and industry trends on Scale

Iconosquare’s details are from iconosquare.com, checked on 4 November 2026, in the currency and billing period it showed. Prices exclude tax and can change, so check their page for the latest.

What it costs a small team

List prices for a few common set-ups, from each pricing page. Iconosquare’s are shown as listed, without converting the currency.

1 person, 3 accountsSmartplannr: Starter: freeIconosquare: Starter: £8 a month billed yearly (£10 monthly)
3 people, 6 accounts, approvalsSmartplannr: Plus: £7 a monthIconosquare: Scale for up to 10 profiles: £100 a month billed yearly (£119 monthly)
10 people, 15 accounts, white-label reportsSmartplannr: Pro: £15 a monthIconosquare: Custom: from £97 a month billed yearly

Where Iconosquare is stronger

  • Analytics depth

    Custom dashboards, automated reports, paid performance and up to 2 years of history.

  • Competitors and trends

    Monitor competitors, hashtags and industry trends on the Scale plan.

  • Made in Europe

    ISO 27001 certified, and made and hosted in Europe.

What you get with Smartplannr

Instagram, Facebook, LinkedIn, X, Threads, TikTok and YouTube, on a calendar your whole team shares, and on every plan:

Moving from Iconosquare

  • Start freeCreate a workspace and connect your accounts. Each network asks you to sign in on its own site, so we never see your passwords.
  • Bring your brandType your website and Smartplannr drafts your brand voice and fills in your brand kit from it. Check both, then save.
  • Set your timesAdd the times you usually post as posting slots, then schedule new posts into them. Your existing posts stay where they are.

What Smartplannr doesn’t do yet

  • LinkedIn Company Pages. Personal profiles work, including carousels and PDF documents.
  • Pinterest, Google Business Profile, Bluesky, Telegram and Discord.
  • Social listening: tracking mentions of your brand or keywords across a network.
  • If one of these rules Smartplannr out, tell us at hello@smartplannr.com. It decides what we build next.

Questions

For teams, yes. Iconosquare’s approvals start on Scale at £58 a month billed yearly for 5 profiles and 3 users; Smartplannr Plus is £7 a month for 6 accounts and 3 people, with approvals.

Smartplannr’s has 3 accounts, 30 published posts and 20 AI generations a month. Iconosquare’s has 2 profiles and 10 posts a month per profile, with a month of analytics history.

Not yet. Its analytics cover your own accounts, from each network’s own numbers.

More comparisons

Try Smartplannr next to Iconosquare

Start free with no card. Connect an account and schedule your first post in a few minutes.

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