Smartplannr vs Planoly
Planoly made its name with Instagram grid planning and a link-in-bio shop. Smartplannr plans your grid too, and adds approvals, AI writing in your brand voice and client workspaces. Here’s the comparison.
Free plan · No card needed · Cancel any time · Prices in GBP
Last checked 4 November 2026. We make Smartplannr; everything about Planoly here comes from its own website, linked below the table.
The short answer
Choose Smartplannr if
- You want a free plan you can work on: Planoly’s free plan is on its mobile app only, with 10 uploads a month.
- You want 3 people and approvals for £7 a month, without paying per extra user.
- You want AI that writes in your brand voice, branded images and an AI assistant connection.
Choose Planoly if
- You want to sell digital products or bookings from your link in bio.
- You want Instagram DM automation, or to post to Pinterest.
- You post natively from your phone with Instagram’s music and editing tools: Planoly sends push reminders for that.
Smartplannr and Planoly, side by side
Planoly’s details are from planoly.com, checked on 4 November 2026, in the currency and billing period it showed. Prices exclude tax and can change, so check their page for the latest.
What it costs a small team
List prices for a few common set-ups, from each pricing page. Planoly’s are shown as listed, without converting the currency.
Where Planoly is stronger
A link-in-bio shop
Sell digital products, merch and bookings from your link in bio, with no transaction fees.
DM automation
Automated replies to Instagram comments and DMs on every plan.
Pinterest and native-posting reminders
Pinterest scheduling, and push reminders to post from your phone when a network won’t take an automatic post.
What you get with Smartplannr
Instagram, Facebook, LinkedIn, X, Threads, TikTok and YouTube, on a calendar your whole team shares, and on every plan:
- AI writing in your brand voiceCaptions for every network, drafted from a brand voice it can read off your website.
- Branded imagesPost images, Story covers and thumbnails in your logo, colours and font.
- AI assistants (MCP)Plan and schedule from Claude, ChatGPT or Cursor, on every plan.
- ApprovalsClients and managers sign off from their own login before anything goes out.
- ReportsBuilt from each network’s own numbers, white-label on Pro and Max.
- Instagram grid plannerSee the feed before it’s live and drag posts into a better order.
Moving from Planoly
- Start freeCreate a workspace and connect your accounts. Each network asks you to sign in on its own site, so we never see your passwords.
- Bring your brandType your website and Smartplannr drafts your brand voice and fills in your brand kit from it. Check both, then save.
- Set your timesAdd the times you usually post as posting slots, then schedule new posts into them. Your existing posts stay where they are.
What Smartplannr doesn’t do yet
- LinkedIn Company Pages. Personal profiles work, including carousels and PDF documents.
- Pinterest, Google Business Profile, Bluesky, Telegram and Discord.
- Social listening: tracking mentions of your brand or keywords across a network.
- If one of these rules Smartplannr out, tell us at hello@smartplannr.com. It decides what we build next.
Questions
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Try Smartplannr next to Planoly
Start free with no card. Connect an account and schedule your first post in a few minutes.
