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Smartplannr vs Buffer

Buffer prices each social channel separately. Smartplannr has flat plans, so connecting another account doesn’t raise the bill. Here’s how the two compare on price, team features and AI, and where Buffer is still the better pick.

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Free plan · No card needed · Cancel any time · Prices in GBP

Last checked 4 November 2026. We make Smartplannr; everything about Buffer here comes from its own website, linked below the table.

The short answer

Choose Smartplannr if

  • You post to several accounts and want one price that doesn’t grow with each channel.
  • You want AI writing in your brand voice, branded images and an AI assistant connection on every plan.
  • You manage clients and want a workspace and white-label reports for each.

Choose Buffer if

  • You have one or two channels and a large team: Buffer’s Team plan includes unlimited team members.
  • You want a tool that’s been on the market for years, with a long track record.

Smartplannr and Buffer, side by side

How it’s pricedSmartplannr: A flat price per plan, whatever networks you connectBuffer: Per channel (each connected social account)
Free planSmartplannr: Yes: 3 accounts, 10 posts scheduled at a time, 30 published a month and 20 AI generations, with no cardBuffer: Yes: up to 3 channels, 10 scheduled posts per channel, 1 user
Lowest paid planSmartplannr: Plus, £7 a month (£67 a year) for 6 accounts and 3 peopleBuffer: Essentials, $5 per channel a month, billed yearly ($60 a year per channel)
Team membersSmartplannr: 3 on Plus, 10 on Pro (£15), 25 on Max (£35)Buffer: 1 on Essentials; unlimited on Team ($10 per channel a month, billed yearly)
Approval workflowsSmartplannr: On every plan; invite reviewers from PlusBuffer: Team plan
Branded reportsSmartplannr: Pro and Max (from £15 a month)Buffer: Team plan
Free trialSmartplannr: A free plan instead of a trial; no card neededBuffer: 14 days on Essentials and Team

Buffer’s details are from buffer.com, checked on 4 November 2026, in the currency and billing period it showed. Prices exclude tax and can change, so check their page for the latest.

What it costs a small team

List prices for a few common set-ups, from each pricing page. Buffer’s are shown as listed, without converting the currency.

6 accounts, 3 people, approvalsSmartplannr: Plus: £7 a monthBuffer: Team for 6 channels: $60 a month, billed yearly
15 accounts, 10 people, branded reportsSmartplannr: Pro: £15 a monthBuffer: Team for 15 channels: $150 a month, billed yearly
2 accounts, a team of 20Smartplannr: Max, for up to 25 people: £35 a monthBuffer: Team for 2 channels: $20 a month, billed yearly

Where Buffer is stronger

  • Unlimited team members

    Buffer’s Team plan has no cap on people, so a big team on a few channels pays very little.

  • Unlimited scheduled posts

    Paid Buffer plans have no limit on scheduled posts per channel.

  • A long track record

    Buffer has been around for well over a decade.

What you get with Smartplannr

Instagram, Facebook, LinkedIn, X, Threads, TikTok and YouTube, on a calendar your whole team shares, and on every plan:

Moving from Buffer

  • Start freeCreate a workspace and connect your accounts. Each network asks you to sign in on its own site, so we never see your passwords.
  • Bring your brandType your website and Smartplannr drafts your brand voice and fills in your brand kit from it. Check both, then save.
  • Set your timesAdd the times you usually post as posting slots, then schedule new posts into them. Your existing posts stay where they are.

What Smartplannr doesn’t do yet

  • LinkedIn Company Pages. Personal profiles work, including carousels and PDF documents.
  • Pinterest, Google Business Profile, Bluesky, Telegram and Discord.
  • Social listening: tracking mentions of your brand or keywords across a network.
  • If one of these rules Smartplannr out, tell us at hello@smartplannr.com. It decides what we build next.

Questions

For more than a couple of channels, usually. Buffer’s Team plan is $10 per channel a month billed yearly, so 6 channels is $60 a month; Smartplannr Plus is £7 a month for 6 accounts and 3 people. With very few channels and a big team, Buffer can cost less.

Yes. Starter is free with 3 accounts, 10 posts scheduled at a time, 30 published a month and 20 AI generations a month.

Yes. Connect your accounts in Smartplannr, recreate your posting times as posting slots, and schedule new posts there. Your Buffer posts stay in Buffer.

More comparisons

Try Smartplannr next to Buffer

Start free with no card. Connect an account and schedule your first post in a few minutes.

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