Smartplannr vs Hopper HQ
Hopper HQ is a visual planner priced per connected account, with approvals on its Scale plan. Smartplannr has flat plans, a free one to start on, and approvals on every plan. Here’s the comparison.
Free plan · No card needed · Cancel any time · Prices in GBP
Last checked 4 November 2026. We make Smartplannr; everything about Hopper HQ here comes from its own website, linked below the table.
The short answer
Choose Smartplannr if
- You want one flat price that doesn’t grow with each account you connect.
- You want approvals without paying the higher per-account rate: Hopper HQ keeps them to Scale.
- You want to start free, with no card: Hopper HQ’s trial takes a payment method at sign-up.
Choose Hopper HQ if
- You post to Pinterest or Bluesky, which Smartplannr doesn’t cover yet.
- You want to tag people, add Instagram collaborators and locations, or edit images in the scheduler.
- You have one account and want unlimited posts for $5 a month.
Smartplannr and Hopper HQ, side by side
ComparedSmartplannrHopper HQ
How it’s pricedSmartplannr: A flat price per plan, whatever networks you connectHopper HQ: Per connected social account, per month
Free planSmartplannr: Yes: 3 accounts, 10 posts scheduled at a time, 30 published a month and 20 AI generations, with no cardHopper HQ: No; a 14-day free trial, with a payment method taken at sign-up
Lowest paid planSmartplannr: Plus, £7 a month (£67 a year) for 6 accounts and 3 peopleHopper HQ: Grow, $5 per account a month billed annually ($6 monthly), 1 user
Team membersSmartplannr: 3 on Plus, 10 on Pro (£15), 25 on Max (£35)Hopper HQ: 1 on Grow; unlimited on Scale ($10 per account a month billed annually)
ApprovalsSmartplannr: On every plan; invite reviewers from PlusHopper HQ: Scale plan
AI assistant (MCP) accessSmartplannr: Included on every plan, the free one tooHopper HQ: Not listed on the pricing page
Hopper HQ’s details are from hopperhq.com, checked on 4 November 2026, in the currency and billing period it showed. Prices exclude tax and can change, so check their page for the latest.
What it costs a small team
List prices for a few common set-ups, from each pricing page. Hopper HQ’s are shown as listed, without converting the currency.
You needSmartplannrHopper HQ
1 person, 6 accountsSmartplannr: Plus: £7 a monthHopper HQ: Grow: $30 a month billed annually ($36 monthly)
3 people, 6 accounts, approvalsSmartplannr: Plus: £7 a monthHopper HQ: Scale: $60 a month billed annually ($72 monthly)
10 people, 15 accounts, approvalsSmartplannr: Pro: £15 a monthHopper HQ: Scale: $150 a month billed annually ($180 monthly)
Where Hopper HQ is stronger
Unlimited users on Scale
A big team on a few accounts pays only for the accounts.
Pinterest and Bluesky
Both are on every Hopper HQ plan; Smartplannr doesn’t cover them yet.
Instagram extras
User tagging, Instagram collaborators, locations and an image editor with upscaling.
What you get with Smartplannr
Instagram, Facebook, LinkedIn, X, Threads, TikTok and YouTube, on a calendar your whole team shares, and on every plan:
- AI writing in your brand voiceCaptions for every network, drafted from a brand voice it can read off your website.
- Branded imagesPost images, Story covers and thumbnails in your logo, colours and font.
- AI assistants (MCP)Plan and schedule from Claude, ChatGPT or Cursor, on every plan.
- ApprovalsClients and managers sign off from their own login before anything goes out.
- ReportsBuilt from each network’s own numbers, white-label on Pro and Max.
- Instagram grid plannerSee the feed before it’s live and drag posts into a better order.
Moving from Hopper HQ
- Start freeCreate a workspace and connect your accounts. Each network asks you to sign in on its own site, so we never see your passwords.
- Bring your brandType your website and Smartplannr drafts your brand voice and fills in your brand kit from it. Check both, then save.
- Set your timesAdd the times you usually post as posting slots, then schedule new posts into them. Your existing posts stay where they are.
What Smartplannr doesn’t do yet
- LinkedIn Company Pages. Personal profiles work, including carousels and PDF documents.
- Pinterest, Google Business Profile, Bluesky, Telegram and Discord.
- Social listening: tracking mentions of your brand or keywords across a network.
- If one of these rules Smartplannr out, tell us at hello@smartplannr.com. It decides what we build next.
Questions
From a few accounts up, yes. Hopper HQ’s Scale plan, which has approvals, is $10 per account a month billed annually, so 6 accounts is $60; Smartplannr Plus is £7 a month for 6 accounts and 3 people.
Yes. A calendar for every network, and an Instagram grid planner where you drag upcoming posts into order, on every plan.
Yes. Starter is free with no card and no time limit.
More comparisons
- Smartplannr vs BufferFlat plans instead of paying per channel
- Smartplannr vs HootsuiteSmall-team pricing instead of per-user plans
- Smartplannr vs LaterA free plan and AI on every plan
- Smartplannr vs Sprout SocialSmall-business pricing without per-seat fees
- Smartplannr vs MetricoolLinkedIn and X on the free plan, and team seats
- Smartplannr vs SocialPilotAgency features for a fraction of the price
- Smartplannr vs PlanableApprovals without paying per workspace
- Smartplannr vs AgorapulseApprovals and reports without per-user pricing
- Smartplannr vs Poster.lyA free plan, and AI assistants included
- Smartplannr vs SendibleApprovals and client reports for a fraction of the price
- Smartplannr vs LoomlyA free plan, with approvals on every plan
- Smartplannr vs PublerA flat price instead of paying per account and per member
- Smartplannr vs Vista SocialA free plan, and more people for less
- Smartplannr vs PlanolyA real free plan, and a team without add-ons
- Smartplannr vs IconosquareApprovals and a team for less
Try Smartplannr next to Hopper HQ
Start free with no card. Connect an account and schedule your first post in a few minutes.