Smartplannr.
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Smartplannr vs Metricool

Both have a free plan and both connect to AI assistants over MCP. Metricool leans into analytics, competitors and ads; Smartplannr into planning, approvals, AI writing and client work. Here’s the detail.

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Free plan · No card needed · Cancel any time · Prices in GBP

Last checked 4 November 2026. We make Smartplannr; everything about Metricool here comes from its own website, linked below the table.

The short answer

Choose Smartplannr if

  • You want LinkedIn and X on the free plan: Metricool’s free plan leaves them out.
  • You need approvals, which Metricool keeps to its Advanced plan.
  • You want AI writing in your brand voice with more generations, and branded images.

Choose Metricool if

  • Competitor analysis matters to you: Metricool tracks competitors even on its free plan.
  • You want unlimited analytics history and Canva and Google Drive integrations.

Smartplannr and Metricool, side by side

How it’s pricedSmartplannr: A flat price per plan, whatever networks you connectMetricool: Per plan, by number of brands
Free planSmartplannr: Yes: 3 accounts, 10 posts scheduled at a time, 30 published a month and 20 AI generations, with no cardMetricool: Yes: 1 brand on every network except LinkedIn and X, 20 posts a month, 30 days of analytics
Lowest paid planSmartplannr: Plus, £7 a month (£67 a year) for 6 accounts and 3 peopleMetricool: Starter, from $20 a month billed annually ($25 monthly) for up to 5 brands
ApprovalsSmartplannr: On every plan; invite reviewers from PlusMetricool: Advanced plan (from $53 a month billed annually)
AISmartplannr: On every plan: 20 generations a month on Starter, 200 on Plus, 1,000 on ProMetricool: 5 AI credits per brand a month free, 20 on Starter, 35 on Advanced
MCP for AI assistantsSmartplannr: Included on every plan, the free one tooMetricool: MCP access on the free plan

Metricool’s details are from metricool.com, checked on 4 November 2026, in the currency and billing period it showed. Prices exclude tax and can change, so check their page for the latest.

What it costs a small team

List prices for a few common set-ups, from each pricing page. Metricool’s are shown as listed, without converting the currency.

1 brand on Instagram and LinkedInSmartplannr: Starter: freeMetricool: Starter: from $20 a month billed annually (LinkedIn isn’t on the free plan)
A team of 3 with approvalsSmartplannr: Plus: £7 a monthMetricool: Advanced: from $53 a month, billed annually

Where Metricool is stronger

  • Competitor analysis

    Up to 5 competitor profiles on the free plan and up to 100 on Starter.

  • Analytics history

    Unlimited analytics history from the Starter plan, with PDF and PowerPoint reports.

  • Integrations

    Canva and Google Drive on Starter; an API with Zapier and Make on Advanced.

What you get with Smartplannr

Instagram, Facebook, LinkedIn, X, Threads, TikTok and YouTube, on a calendar your whole team shares, and on every plan:

Moving from Metricool

  • Start freeCreate a workspace and connect your accounts. Each network asks you to sign in on its own site, so we never see your passwords.
  • Bring your brandType your website and Smartplannr drafts your brand voice and fills in your brand kit from it. Check both, then save.
  • Set your timesAdd the times you usually post as posting slots, then schedule new posts into them. Your existing posts stay where they are.

What Smartplannr doesn’t do yet

  • LinkedIn Company Pages. Personal profiles work, including carousels and PDF documents.
  • Pinterest, Google Business Profile, Bluesky, Telegram and Discord.
  • Social listening: tracking mentions of your brand or keywords across a network.
  • If one of these rules Smartplannr out, tell us at hello@smartplannr.com. It decides what we build next.

Questions

It depends on what you need. Metricool’s free plan includes competitor analysis, but leaves out LinkedIn and X and allows 20 posts a month. Smartplannr’s covers every network it supports, with 30 published posts a month and 20 AI generations.

Both have MCP servers. Smartplannr’s is included on every plan and can write, schedule and edit posts as you.

Not yet. Its analytics cover your own accounts, from each network’s own numbers.

More comparisons

Try Smartplannr next to Metricool

Start free with no card. Connect an account and schedule your first post in a few minutes.

Coming soon