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Smartplannr vs Hootsuite

Hootsuite is built for larger teams, with social listening and enterprise features, and prices each user. Smartplannr is built for small businesses and agencies, with flat plans and a free one. Here’s the honest comparison.

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Free plan · No card needed · Cancel any time · Prices in GBP

Last checked 4 November 2026. We make Smartplannr; everything about Hootsuite here comes from its own website, linked below the table.

The short answer

Choose Smartplannr if

  • You’re a small business, freelancer or agency and want scheduling, approvals, AI and reports without per-user pricing.
  • You want a free plan to start on, rather than a 14-day trial.
  • You want to plan and schedule from Claude or ChatGPT at no extra cost.

Choose Hootsuite if

  • You need social listening: brand and competitor monitoring is part of every Hootsuite plan.
  • You’re an enterprise that needs single sign-on, compliance tools or inbox automation.

Smartplannr and Hootsuite, side by side

How it’s pricedSmartplannr: A flat price per plan, whatever networks you connectHootsuite: Per user, per month
Free planSmartplannr: Yes: 3 accounts, 10 posts scheduled at a time, 30 published a month and 20 AI generations, with no cardHootsuite: No; a 14-day free trial on Standard, Professional and Advanced
Lowest paid planSmartplannr: Plus, £7 a month (£67 a year) for 6 accounts and 3 peopleHootsuite: Standard, $99 per user a month (annual billing), 10 social accounts
Content approvalsSmartplannr: On every plan; invite reviewers from PlusHootsuite: Advanced plan (up to $399 per user a month)
AISmartplannr: On every plan: 20 generations a month on Starter, 200 on Plus, 1,000 on ProHootsuite: Wisdom AI assistant on every plan
Social listeningSmartplannr: Not yetHootsuite: Brand and competitor monitoring from Standard

Hootsuite’s details are from hootsuite.com, checked on 4 November 2026, in the currency and billing period it showed. Prices exclude tax and can change, so check their page for the latest.

What it costs a small team

List prices for a few common set-ups, from each pricing page. Hootsuite’s are shown as listed, without converting the currency.

1 person, 6 accountsSmartplannr: Plus: £7 a monthHootsuite: Standard: $99 a month, annual billing
3 people, 6 accountsSmartplannr: Plus: £7 a monthHootsuite: Standard for 3 users: $297 a month, annual billing
10 people, 15 accountsSmartplannr: Pro: £15 a monthHootsuite: Professional for 10 users: $1,990 a month, annual billing

Where Hootsuite is stronger

  • Social listening

    Hootsuite watches mentions of your brand and competitors; Smartplannr doesn’t do listening yet.

  • Enterprise features

    Single sign-on, compliance tools, message routing and team performance measurement on the higher plans.

  • Automation

    Inbox and workflow automation, and trend forecasting, from the Professional plan.

What you get with Smartplannr

Instagram, Facebook, LinkedIn, X, Threads, TikTok and YouTube, on a calendar your whole team shares, and on every plan:

Moving from Hootsuite

  • Start freeCreate a workspace and connect your accounts. Each network asks you to sign in on its own site, so we never see your passwords.
  • Bring your brandType your website and Smartplannr drafts your brand voice and fills in your brand kit from it. Check both, then save.
  • Set your timesAdd the times you usually post as posting slots, then schedule new posts into them. Your existing posts stay where they are.

What Smartplannr doesn’t do yet

  • LinkedIn Company Pages. Personal profiles work, including carousels and PDF documents.
  • Pinterest, Google Business Profile, Bluesky, Telegram and Discord.
  • Social listening: tracking mentions of your brand or keywords across a network.
  • If one of these rules Smartplannr out, tell us at hello@smartplannr.com. It decides what we build next.

Questions

Yes, by a wide margin for small teams. Hootsuite Standard is $99 per user a month on annual billing; Smartplannr Plus is £7 a month for 3 people, and Starter is free.

Not yet. It schedules, publishes, handles approvals, replies to comments and reports on your own accounts. If listening is essential, Hootsuite is the better fit.

Yes. Starter is free with no card and no time limit, and you can upgrade when you need more.

More comparisons

Try Smartplannr next to Hootsuite

Start free with no card. Connect an account and schedule your first post in a few minutes.

Coming soon