2027 social media calendar for UK small businesses

New Year’s Day

Your opening hours today, and a thank-you for the year.

Veganuary starts

Feature a plant-based dish or product each week this month.

Dry January starts

Alcohol-free drinks, or a wellness offer for the month.

First working Monday

Normal hours are back, and here’s what’s new this month. In Scotland it’s a bank holiday.

Twelfth Night

Decorations down: a fresh-start post with what you’re changing this year.

Fill the quiet days

A weekday offer to fill January’s quieter appointments or tables.

Bring back a favourite

Re-share your best-performing post from December.

Blue Monday

A small treat or a kind message. Don’t make light of low mood.

Burns Night

A Scottish special, a supper night or a nod to Burns.

Holocaust Memorial Day

Pause promotional posts.

Payday weekend

Many people are paid at the end of the month: a good weekend for an offer.

Valentine’s Day is two weeks away

Open Valentine’s bookings or share gift ideas.

LGBT+ History Month starts

If you’re a welcoming place to visit or work, say so, and show it.

Lunar New Year

The Year of the Goat begins: a themed special or a greeting.

Ramadan expected to begin

Later opening hours or an iftar offer. The date depends on the moon, so confirm it nearer the time.

Pancake Day

Pancakes on the menu, or a flip-off in the team.

Valentine’s Day

It’s a Sunday: last bookings, gifts and a treat for the weekend.

Payday weekend

A good weekend for an offer, and for Mother’s Day gift ideas.

St David’s Day

A Welsh special, or a hello to your Welsh customers.

Mother’s Day

Bookings and gift ideas from a fortnight before; a thank-you on the day.

International Women’s Day

Celebrate the women in your team or the makers you stock.

Eid al-Fitr expected

Eid Mubarak to customers celebrating. It may fall on the 10th, depending on the moon.

St Patrick’s Day

A green special or an event. A bank holiday in Northern Ireland: post your hours.

International Day of Happiness

Share something that makes your customers smile.

Good Friday

A bank holiday: your Easter opening hours for the long weekend.

Easter Sunday, and the clocks go forward

An Easter greeting, and your new evening hours now it stays light later.

Easter Monday

A bank holiday except in Scotland: open or closed, say so.

April Fools’ Day

A light joke that’s clearly a joke. Never a fake offer.

Earth Day

One real thing you do to waste less, with no exaggeration.

St George’s Day

An English special, or a nod to Shakespeare’s birthday.

Early May bank holiday

Bank holiday hours, and a reason to visit over the long weekend.

Eid al-Adha expected

Eid Mubarak to customers celebrating. The date depends on the moon.

Spring bank holiday

Hours for the long weekend, and a half-term idea for families.

Pride Month starts

Support the events in your area, if it’s real for your business.

World Environment Day

A behind-the-scenes look at how you reduce waste.

Father’s Day

Bookings and gift ideas from a fortnight before.

The longest day

Summer hours, outdoor seating or a summer menu.

Bank holiday in Northern Ireland

Your opening hours, if you have customers there.

World Emoji Day

Ask followers to sum up your business in three emoji.

School holidays begin

Most schools in England and Wales break up around now (Scotland’s already have): a family offer or summer hours.

International Day of Friendship

A bring-a-friend offer.

Summer bank holiday in Scotland

Opening hours for your Scottish customers.

World Photography Day

Your best photo of the year, or a customer’s, with permission.

Summer bank holiday

The last long weekend of summer, outside Scotland: hours and an offer.

Back to routine

New term, new season: what’s new for autumn.

Payday weekend

A good weekend for an offer, and for autumn bookings.

Black History Month and International Coffee Day

Celebrate Black makers and suppliers through the month; a coffee offer today.

World Mental Health Day

A kind, supportive message. No offers tied to it.

Diwali

Happy Diwali to customers celebrating, or a festive special.

Halloween, and the clocks go back

A Halloween special, and your hours now evenings are darker.

Christmas bookings open

Announce your festive menu, party nights or Christmas appointments.

Bonfire Night

A warming special or a cosy-evening offer.

Armistice Day

Pause promotional posts around the two-minute silence at 11am.

World Kindness Day

Thank a regular, a supplier or a neighbouring business.

Remembrance Sunday

Pause promotional posts. If you post, keep it simple and respectful.

Black Friday

Your offer, if you run one, with clear end dates. Or say why you don’t.

Cyber Monday

Online offers and gift cards.

St Andrew’s Day

A Scottish special. A bank holiday in Scotland: post your hours.

Christmas opening hours

Your hours for the whole festive period, pinned where people can find them.

Small Business Saturday

Tell your story and thank your local customers.

Last orders for Christmas

Last booking or delivery dates, a week ahead.

Christmas Eve, and Hanukkah begins at sundown

Last-minute hours, and Happy Hanukkah to customers celebrating.

Christmas Day

A short thank-you. Schedule it now and take the day off.

Bank holidays for Christmas and Boxing Day

Christmas falls on a Saturday, so the bank holidays are the 27th and 28th: your hours.

New Year’s Eve

Your hours, and a thank-you for the year.