Ideas that suit an agency
- Just listed: the best photos as a carousel, with the price and the area.
- A video walk-through as a Reel, TikTok or YouTube Short.
- Sold and let: a thank-you to the seller or landlord, with their permission.
- Your area: a café, a park or a school run that buyers moving in will want to know about.
- Meet the team: one negotiator, the streets they know and how to reach them.
- Tips for sellers, buyers and landlords: getting a home ready for photos, or what a survey covers.
- Your own market notes: what you’re seeing in your area, from your own sales, never someone else’s figures dressed up as yours.
A simple weekly plan
- MondayJust listed: the week’s new instructions as carousels.
- WednesdayA video tour, or a post about the area.
- FridaySold or let this week, and the weekend’s viewings.
Three posts a week, planned on a Monday morning, keeps every branch’s profile active without taking negotiators off the phone.
Homes, people and the details
Ask the seller or landlord before you post their home, and leave out anything that gives away when it’s empty or what’s inside worth taking. Many agents put the same key details in a listing post as on the portal, such as the price, tenure and council tax band, so a post never says less than the listing.
Doing it with less effort
In Smartplannr, paste the particulars and the AI writes a post for each network in your agency’s voice, make the price image in your branding, and schedule the carousel for every account at once. Give each negotiator their own branch’s accounts, and have posts wait for the manager’s approval.