February social media calendar for small businesses

February is short and busy: Lunar New Year, Pancake Day, Valentine’s on a Sunday and the run-up to Mother’s Day. Here’s a post idea for every date that matters to UK small businesses.

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The calendar

  1. LGBT+ History Month starts

    If you’re a welcoming place to visit or work, say so, and show it.

    Everyone

  2. Lunar New Year

    The Year of the Goat begins: a themed special or a greeting.

    Everyone

  3. Ramadan expected to begin

    Later opening hours or an iftar offer. The date depends on the moon, so confirm it nearer the time.

    Cafés and restaurants

  4. Pancake Day

    Pancakes on the menu, or a flip-off in the team.

    Cafés and restaurants

  5. Valentine’s Day

    It’s a Sunday: last bookings, gifts and a treat for the weekend.

    Everyone

  6. Payday weekend

    A good weekend for an offer, and for Mother’s Day gift ideas.

    Shops and salons

How to use it with Smartplannr

  1. Pick your dates

    Keep the dates that fit your business and delete the rest. Add your own, such as a launch or an anniversary.

  2. Write in one sitting

    Write the posts together while you’re in the mood, with the AI writer drafting captions if you’re stuck.

  3. Schedule each on its day

    Put every post on its date in Smartplannr. It publishes them on time, even on days you’re closed.

  4. Repeat the weekly ones

    On Plus, turn a weekly offer into a recurring post that comes back every week by itself.

Questions

Tuesday 9 February. It moves with Easter, which is on 28 March in 2027.

Sunday 14 February, so the weekend before is when most bookings and gifts happen.

Mother’s Day is Sunday 7 March 2027. Start gift ideas and bookings in the last week of February.

More free resources

Plan February in one sitting.

Start free. No card needed.

Coming soon