Ideas that suit an online shop
- New in: this week’s arrivals as a carousel.
- How it’s made, packed or sourced: a short behind-the-scenes Reel.
- In use: the product doing its job, in a real home or on a real person.
- Customer photos, shared with their permission and credited.
- Questions you’re asked most, answered one post at a time.
- Back in stock, and what’s about to run out.
- Gift guides before the dates that matter: Mother’s Day, Father’s Day, Christmas.
A simple weekly plan
- MondayNew in, as a carousel, with a link to the collection.
- WednesdayBehind the scenes or the product in use, as a Reel or a TikTok.
- FridayA customer photo or a weekend offer, with a clear end date.
Post the same idea to every network, but tailor each version: a short line for X and Threads, more detail for Facebook, and the link in your bio on Instagram, where captions can’t link.
Sales and price claims
Keep offers honest. If a post says “was £40, now £25”, the higher price should be one you really charged, and a deadline should be real. Say when an offer ends, and end it then.
Doing it with less effort
In Smartplannr, upload up to 15 product photos at once and get a caption for each in your brand voice, make a price-tag image in your brand kit, and on Plus add tracked links so you can see which posts send people to your shop.