October social media calendar for small businesses

October is the run-up to the busy season: Black History Month, Diwali, Halloween and the clocks going back, with Christmas bookings opening right after. Here’s a post idea for every date that matters.

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The calendar

  1. Black History Month and International Coffee Day

    Celebrate Black makers and suppliers through the month; a coffee offer today.

    Everyone

  2. World Mental Health Day

    A kind, supportive message. No offers tied to it.

    Everyone

  3. Diwali

    Happy Diwali to customers celebrating, or a festive special.

    Everyone

  4. Halloween, and the clocks go back

    A Halloween special, and your hours now evenings are darker.

    Everyone

How to use it with Smartplannr

  1. Pick your dates

    Keep the dates that fit your business and delete the rest. Add your own, such as a launch or an anniversary.

  2. Write in one sitting

    Write the posts together while you’re in the mood, with the AI writer drafting captions if you’re stuck.

  3. Schedule each on its day

    Put every post on its date in Smartplannr. It publishes them on time, even on days you’re closed.

  4. Repeat the weekly ones

    On Plus, turn a weekly offer into a recurring post that comes back every week by itself.

Questions

Friday 29 October.

Sunday 31 October, the same day as Halloween. Post your winter hours that week.

Open Christmas bookings in early November. Use October to get your festive menu, offers and photos ready.

More free resources

Plan October, then Christmas.

Start free. No card needed.

Coming soon