Social media ideas for coaches

People buy from coaches they’ve learned something from. Here are post ideas that show what you know, a weekly plan built from one idea, and a note on sharing results honestly.

Updated 4 November 2026

Ideas that suit a coach or course creator

  • One lesson from a recent client session, with nothing that identifies them.
  • A myth in your field, and what’s true instead.
  • Your method as a carousel: the steps, one slide each.
  • Behind the scenes of building your course or programme.
  • A question you were asked this week, answered in a short video.
  • A testimonial, shared with the client’s permission and in their words.
  • Your free guide, checklist or webinar, and how to get it.

A simple weekly plan

  1. TuesdayA LinkedIn carousel or PDF: one idea, explained.
  2. ThursdayA short video answering a question, as a Reel, TikTok or Short.
  3. SaturdayA testimonial or your free resource, with the link in your bio.

Write the week from one idea: the carousel, the video script and the short post are three versions of the same point.

Promises and testimonials

Share results honestly. Use real testimonials with permission, don’t present an unusual result as typical, and don’t promise outcomes you can’t stand behind, especially about health, money or careers.

Doing it with less effort

In Smartplannr, paste a talk, an email or your notes and the AI drafts a post for each network in your voice. Turn photos into a LinkedIn carousel, plan your launch as a campaign, and on Plus set your best posts to come back every few weeks.

How Smartplannr works for coaches

One idea into a post for every network, LinkedIn carousels and launches as campaigns.

See Smartplannr for coaches

Questions

Three times a week, written from one idea, is enough to stay in people’s feeds without running out of things to say.

LinkedIn for professional and business coaching, Instagram and TikTok for personal and wellness coaching, and YouTube for anything people search for.

With the client’s permission, and honestly: don’t present an unusual result as typical.

More free resources

Show up every week, in an hour.

Start free and connect your accounts.

Coming soon